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Sales Planner (based in Delhi)
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Job Introduction

This role is responsible for supporting the Senior Sales Planner in managing clients and media planning from agencies and direct clients across digital & television platforms.  The Sales Planner will also help support the Sales team in developing and retaining existing business for the BBC as an integrated member of the Sales team, ensuring accurate campaign planning and order implementation.


The post is based in Gurgaon and will be reporting to the Senior Sales Planner-India.


Success in this role requires strong planning, organizational and people skills.  The ability to communicate effectively at multiple levels both internally and within client / agency businesses is essential for successful performance.  Attention to detail and the ability to remain calm and focused under pressure are also key capabilities in this role.

Role Responsibility

Pre Sales Support

  • Support the Senior Sales Planner for all sales proposals, contract and campaign monitoring for all clients
  • Respond to advertising briefs from clients and work closely with the wider sales team as required and propose solutions for media plans for onlline and TV campaigns.
  • Help research insights and provide required inputs to Senior Sales Planner and sales leads
  • Input and update Salesforce leads and opportunities as required and directed
  • Develop the reputation as a trusted advisor within the sales team by providing insights on new digital products and the commercial opportunities they present.
  • Review inventory availability and inform the sales team on placement options
  • Establish relationships with contacts in clients / agencies to facilitate the smooth implementation of campaigns


Media Planning & Implementation

  • Ensure campaigns briefs, plans and advertising creatives adhere to sales policy
  • Work closely with Ad Operations to set up and launch digital and TV campaigns on time and in line with policy and as per client expectations.
  • Manage offline media plan creation
  • Manage offline approvals submission
  • Manage buyout calendar requests
  • Identify correct billing, agency & advertiser accounts
  • Input digital orders to Operative
  • Upload IO to SharePoint
  • Communicate all relevant technical specs to customers and ensure creative assets are delivered to Ad Ops on time for campaign launch
  • Coordinate with Ad Ops (as required)


Post Sales Customer Service

  • Manage the pre and post transmission reports for final campaign reports and invoicing processes to clients/agencies.
  • Check with Ad ops that campaigns have delivered in line with Insertion Orders and agreed KPIs and that revenue is recognised appropriately
  • Work with the Sales team to supply regular performance information to clients during campaigns and suggest optimizations to current and future campaigns.
  • On request engage directly with Media Agencies and present media plans and campaign performance feedback.
  • Follow up with clients / agencies and internal departments to gain feedback on campaigns and address any potential issues or concerns, liaising with respective Sales lead
  • Provide performance reports for agencies and the sales team detailing click-through, impression levels, on-schedule indicators etc as and when required


The Sales Planner is required to adopt best practice process as identified from the global sales network of BBC Global News Advertising Sales.  The Sales Planner will raise relevant issues requiring approval or conflict resolution with the Director on a needs basis, working independently in support of the sales team.


Key Performance Metrics include:

  • Preparation of proposal / pitch content quality
  • Accuracy of campaign IOs and Order Entry
  • Provide clarity on client objectives in all communication with Ad ops
  • On-time delivery of creative assets
  • Quality and accuracy of campaign performance reports
  • Proactive communication of inventory analysis

The Ideal Candidate


The successful candidate should be able to demonstrate the following:-

  • Proficient at PowerPoint & Excel
  • Pro-activity and attention to detail with an eye on the big picture
  • Enthusiasm for Digital and Technology changes
  • Comfortable with numbers
  • Collaborative approach
  • Outstanding customer service
  • Excellent written and oral skills
  • Ability to prioritise and have multi-tasking abilities
  • Attention to detail and highly accurate
Job ID 39086107248 Date posted 02/11/2022 Location Delhi, National Capital Territory of Delhi, India
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