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Senior Digital Programming Manager - Top Gear & Factual Entertainment Brands
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Job Introduction



The role will support the Head of Digital Programming and lead on the overall creation of the Factual Entertainment genre strategy, as well as oversee individual brand and campaign strategies.


This role will also be responsible for coordinating with senior stakeholders outside of the digital team - including marketing and production - on new business opportunities and priorities that will inform the Factual Entertainment digital genre and AVOD strategies.

Role Responsibility



  • Lead on overall creation of Factual Entertainment genre digital strategy, alongside Head of Digital Programming.


  • Take ownership of/oversee strategic projects or campaigns ensuring creative solutions are aligned to strategy & brief – working with the Head of Digital Programming to clearly outline objectives.


  • Ensure commercial and business objectives are translated into genre/brand digital strategies.


  • Lead genre strategy for ad funded/sponsored content.


  • Lead on commercial projects, working closely with the commercial team.


  • Editorial oversight of publishing activity across branded digital channels (including Social, Web, YouTube, CRM) ensuring activity is aligned to overall brand and genre priorities.


  • Lead on KPI setting, aligning with Head of Digital Programming on genre and department digital objectives.


  • Oversee content optimisations and learnings with Senior Exec/Execs.


  • Line management responsibility for Exec/Senior Exec, including managing work, mentoring development, monitoring quality and developing personal development plans.

The Ideal Candidate



  • Extensive proven background in content creation and creativity within a digital space.
  • Experience building a strategic plan with a digital focus including measurable KPIs.
  • Executing against a digital strategy, ensuring that it is delivered to plan.
  • Excellent knowledge of digital landscape and experience managing global digital channels (Social, AVOD, Web, CRM).
  • Experience of building and engaging online audiences.
  • Strong editorial sense and ability to develop content ideas.
  • Acute attention to detail and ability to identify improvements.
  • Experience working to tight deadlines and managing key stakeholder relationships.
  • Expertise in data analytics tools and campaign measurement.
  • Experience managing multiple projects.
  • Experience in tracking data trends and implementing test and learn approach.
  • Strong presentation and communication skills.
  • Proactive, collaborative team player, who is keen to grow their knowledge and develop their skills.


  • Passion for TV, innovative digital brands and online publishers.
  • Willingness to adapt to a rapidly changing environment and to develop skills according to the changing needs of the business.
  • Budget management experience.


  • Knowledge of the automotive and/or automotive entertainment space is desirable.


Job ID 46104013728 Date posted 17/03/2023 Location London, England, United Kingdom
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