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Social Media Manager - The One Show

Job Introduction

Do you know your social media inside out? Can you create and curate world-class digital content for one of the biggest shows on the BBC?  We’re looking for candidates who can lead production of digital-first content for the One Show and grow the programme’s social following.  Embedded within the One Show’s TV production team, the successful applicant would have unparalleled access to our content and lineup, to create exclusive, premium output.

Role Responsibility

To grow The One Show’s social following by delivering premium output with high production values synonymous with the One Show brand for a diverse, UK-wide audience.

Work collaboratively and pro-actively with The One Show’s TV production and forward planning teams to seek out opportunities to maximise opportunities and access to key talent.

Develop and produce fast-turnaround social formats tailored to engage a younger-skewed audience, helping to establish tone of voice and distinctiveness of output.

Have an understanding of the specific content needs of audiences per platform and how to create a detailed content calendar to track all output being delivered throughout the day to all the One Show’s social media channels.

Keep abreast of digital content trends and key influencers that can help drive reach and engagement with the audience and increase advocacy and shareability within The One Show’s existing and growing digital audiences

Establish excellent communications with TV’s Social, Marketing and Audiences colleagues and collaborate with them to ensure the most effective promotion of content.

Measure success against agreed metrics and KPI’s and provide regular reports for senior management. Collaborate with BBC Studios on wider digital objectives and long term strategies.

Monitor social networks for potential threats or opportunities, working closely with the BBC’s moderation teams, escalating appropriate referrals to the Digital Content Editor for BBC Studios.

Be familiar with the BBC's editorial guidelines and address any potential issues making sure all content is compliant for BBC channels. Consulting when necessary with the BBC Ed Pol Adviser for Digital and the Digital Content Editor for BBC Studios.

Have excellent written and verbal communication skills and a keen attention to detail.

Shoot and edit standalone content as required. Experience of live TV across digital plus any experience in live digital content is also beneficial.

Line manage a Social Media Executive, setting and communicating clear objectives, motivating them to produce their best work and giving regular performance feedback.

Remain positive and motivated throughout the production process, responding resiliently in the face of rapidly changing circumstances


The Ideal Candidate

The ideal candidate will have a proven track record of developing successful social media strategies for long-running brands.

They will have an impressive track record of creative achievement, producing content for young audiences and driving innovation within a digital space.

They will have experience in sourcing and curating stories across digital platforms that will encourage advocacy and sharing within our existing and growing audiences.

They will have previously overseen a portfolio of social media accounts and have successfully grown communities across a number of different social media platforms.

They will be a confident manager, motivating the Social Media Executive, setting goals and providing regular feedback.

They will have a collaborative and proactive approach, working in partnership with senior editorial colleagues on the One Show and at BBC Studios and the BBC's channel social teams to deliver high quality output that is both distinctive and great value for money. They will be able to spot opportunities to develop the One Show’s social offering and constantly strive to engage and attract followers.


Job ID 1343658832 Date posted 14/09/2020 Location London, England, United Kingdom

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  • Ailsa McIntyre

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    Ailsa, who spins a lot of plates as Head of Business and Legal Affairs - Consumer Products, Music and Publishing in London.

    "It may be a cliché, but in my job no two days are ever the same. I look after a variety of different business divisions for BBC Worldwide as Business and Legal Affairs in London, from music and home entertainment to live events. So in the morning I can be working on a major publishing deal; in the afternoon I'm turning my hand to finishing off terms of trade with one of our DVD customers."

    "You need resilience, a mind-set to cope with change and the ability to move seamlessly from one job to another. Juggling lots of different tasks also requires a sense of humour! Fortunately, I've got a great team around me, and the people are definitely one of the plus points of working at BBC Worldwide. I remember one year we were charged with completing a number of key deals before year end. The pressure was on, nothing was certain, but we delivered everything to deadline. I can't tell you how proud that made me."

    "I've also been able to draw on my experience. I started my career with a major record company, worked as an in-house lawyer for a number of media companies and had spells in digital distribution, TV production and film finance. I've taken bits from each to meet the challenges of my current role."

  • Andy Fernandez

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    Andy, who brings a fresh look and approach to every project as a Senior Producer in Singapore.

    "My career in TV production began in Bombay back in 1994 and five years later I moved to a cable and satellite television network in Singapore. I fell in love with the city and have been here ever since. I did spend a few months with a production house, but broadcast has always been my thing. Nine years ago I joined BBC Worldwide as a Producer and I haven't looked back, continually developing my broadcast skills and growing my career."

    "What I really enjoy about my job is that I have both production and management responsibilities: I'm involved in producing promotional videos, mainly for On Air but also for Sales and Marketing, but I also guide and direct creative decisions and oversee the team's workflow. The opportunity to work with premium, quality-based programming on a daily basis is all the motivation you need, and I try to bring a fresh look and approach to every project – I really put my heart and soul into every job, staying positive even when things don't go so well. I also enjoy the working culture. There's mutual respect throughout the whole team and I'm always learning from others."

  • Chris Cole

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    "Before I joined BBC Worldwide, I spent 14 years as an executive producer and a year as part of the BBC's commissioning team. This involved working with both in-house and independent productions in the USA and UK, and delivering science and natural history projects across BBC channels. It's great to compliment and use that experience in the commercial world. My role has allowed me to develop my interests in factual entertainment, and with BBC Worldwide, you're guaranteed great content, a great brand and great people – all rolled up into one organisation."

    "I'm responsible for developing and driving strategic business growth for our factual content in North America including sales, co-productions and front list SVOD. It's about being positive, creative and entrepreneurial, and there's a lot to my role from supporting my team to brainstorming ideas on how to get the best deal done. I talk to clients, solve problems, fight fires... and generally make stuff happen! If I were to pick one highlight from my three years here, it would be negotiating a new co-production output deal with the Public Broadcasting Service in America to support the BBC's pipeline of great factual content."

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    Daniel, who leads a fantastic team to deliver top-class infrastructure projects and support 2,500 IT users as Global Head of Infrastructure and Operations.

    "I have been with the company for 18 months and I can honestly say that the culture at BBC Worldwide is unlike anything I've come across in my career. People are so keen to collaborate, share ideas and help each other. Nobody is unapproachable and the new Television Centre in London is really conducive to people networking with different parts of the business."

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    "Change is constant at BBC Worldwide so there are always lots of meaty projects to get your teeth into. I left a very senior IT infrastructure role 18 months ago to come here because I wanted new challenges, and I haven't been disappointed. With my team's support, I defined a new strategy – the Infrastructure and Security Transformation Programme. This is now coming to life and integrates data centres, servers, storage, networks with a new global WAN and security solution. It shows what you can do when everyone is open-minded, resilient and positive."

  • Dawn Chang

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    Dawn, who's immersed in one of the fastest-growing emerging markets, where boundaries are continually pushed - as a Lawyer in Singapore.

    "A couple of years after I was called to the Singapore Bar, I had a contract role with a big media and entertainment company. My line manager there subsequently went on to start the BBC Worldwide Asia Business and Legal Affairs team, and I joined up with her again in 2014. I'm so glad I did, too. Everyone in my team is incredibly capable and supportive, and our different strengths really complement each other."

    "I'm also working at the heart of one of the fastest-growing emerging markets, handling all Pan-Asia and Greater China channel licensing and programme sales deals. No two territories in Asia are the same and we're often asked to find creative answers to address the needs of each territory. My remit also includes corporate affairs, live events, procurement and data protection. I get lots of calls from our sales teams across Asia about potential or ongoing deals, and I'll advise on how a deal should be structured or flag potential problems, before drafting or reviewing deal approval forms and agreements."

    "One deal particularly stands out: the joint venture agreement with Sony MSM in India to launch a co-branded Sony BBC Earth channel. The deal took the best part of a year, and the day it had to be signed involved 11th hour negotiations across different time zones - but we met the deadline. Working on deals like this, my legal skills have developed in leaps and bounds, and additionally I'm also now line-managing our team's Legal Assistant, so I'm developing my managerial skills too."

  • Jamie Ward

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    Jamie who, as Head of Global Organisation Development, loves connecting with talented, positive and engaged people.

    "It's great when you can work for an organisation you can really believe in and I really admire the content the BBC produces. And it's pretty special when you connect with people who feel the same as you do. Everyone here is so positive and engaged, ready to persevere to get the best possible results. I have a wonderful team of people whom I trust implicitly. Together, we have done some amazing things over the past year, ranging from creating and delivering a completely new management development curriculum, rolling out sales training around the world and launching a whole range of employee engagement initiatives, including the Commitment which summarises the behaviours you need to be successful in BBC Worldwide."

    "HR wasn't my first career choice. I started out in sales and marketing, and spent a few years doing some exciting stuff in Eastern Europe and South-East Asia. In the end though, I decided it wasn't for me and I moved into HR after taking an MBA and PhD in organisational behaviour at Imperial College London. After 15 years as an HR consultant, I moved to BBC Worldwide."

    "I'm based in London, but I have a global role covering the whole organisation - plenty to get my teeth into! Recently, I've been running employee feedback workshops in Los Angeles, New York and Toronto. Now we're delivering a series of leadership programmes, so we're heavily into project planning and training delivery. Probably my proudest moment in my time here is seeing how well the Global Awards (our peer-nominated recognition scheme, linked to the Commitment, recognising the best of the best from BBC Worldwide) landed and how happy the winners were. Lots of people helped with delivery, but I'm personally attached to the idea, design and implementation."

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    Jiye, who looks after TV clients as a Sales Executive and is part of a small team of people in South Korea who look after each other.

    "There are only five of us in our South Korea office. That, for me, makes a fantastic working atmosphere. We're all close to each other, we share ideas and information on anything each of us is doing, and help each other out when the going gets tough."

    "I joined BBC Worldwide four years ago as a Sales Administrator, which was my first job after university. After a couple of years I veered more towards the sales side, building on my client relationships - which was better than starting from scratch - and I now have my own portfolio of TV clients. Many clients look for different genres or new approaches to subjects, and I make pitching decks and programme lists which I feel will meet their tastes and situations. It's about meeting expectations and I contact clients regularly to see what they need. I consider myself strong-minded with a sense of responsibility, and it's a matter of principle to finish a project on time."

    "It helps that I'm really passionate about the content we sell and being part of a brand as reliable and trusted as the BBC. Whether it's a client, friend or family member complimenting our quality content... or I'm walking down the street and people say they love Doctor Who or Sherlock, I feel very proud."

  • Katrina Norton-Knight

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    "I started out in TV sales before moving into a sponsorship role. I then spent three years working in ad sales in London before returning home to Australia - working briefly at MTV before getting a job at BBC Worldwide."

    "I focus on driving revenue for BBC Channels Ad Sales and promoting brand partnership across the business. So I'm constantly liaising with our Ad Sales houses, MCN and Sky, to ensure we're hitting targets and working with internal departments to identify new cross-platform sponsorship and partnership opportunities."

    "It really has proved to be my dream job. It was awesome to win the 2014 Innovation Award for my work in securing a channel sponsor for our brand new channel, BBC First. And I love the people aspect of my role. I believe in having open lines of communication. This encourages new ideas and ways of thinking and I can learn from those around me. People are as friendly and welcoming as they were when I joined BBC Worldwide five years ago. Everyone gets along and genuinely likes hanging out together."

  • Matthew Davy

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    Matthew, who thrives giving well-rounded advice on major deals as a Legal Counsel in Sydney.

    "I initially worked in the music industry. It wasn't all it was cracked up to be, but it did ignite my interest in intellectual property. So I got a law degree, spent two years cutting my legal teeth at a law firm and then moved in-house at Sony Pictures before joining BBC Worldwide in London. Then, in 2012, I took the plunge and emigrated to Australia. I re-qualified as an Australian solicitor at Sydney University while working in the Legal team at BBC Worldwide ANZ."

    "I was advised by my first manager in the London office to build relationships with different departments and that was the best career advice I've ever been given. BBC Worldwide is so diverse and spending time with colleagues in different areas has been invaluable. Being able to see the bigger picture helps an in-house lawyer like me to 'swap hats' and give well-rounded and well-thought-through advice. I've been lucky to work on a range of projects from major SVOD deals to internal corporate matters such as our office relocation - an epic project, to say the least!"

    "Australia's been brilliant for me. I'm a family man here and I love my job. Leaders and managers are accessible. People are friendly and supportive. And there are so many opportunities to get on. So far, so good!"

  • Roberta Allan

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    Roberta who, as Head of Programming in Australia, is passionate about great content and knows the Australian STV market like the back of her hand.

    "I'd worked my way up in broadcasting, with roles in both programming and presentation, before I came to BBC Worldwide. I knew all about the BBC's amazing content and brands. But what has really struck me is the quality of my colleagues. The business is jam-packed with skilled and enthusiastic people who are a pleasure to work with. I was invited onto our Emerging Leaders Programme and that was another chance to meet some fantastic people, from different departments and parts of the world."

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    "I love content and the Australian STV market. But it's a full-on job, nevertheless. I push myself but, fortunately, still have time for a laugh."

  • Sharon Lee

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    Sharon, who loves having the freedom to change things and shape her own career as HR Coordinator in Singapore.

    "I used to work in a bank where teamwork wasn't considered that important and no-one particularly embraced creativity. BBC Worldwide has proved to be markedly different. When I joined in 2014, I was immediately struck by how vibrant the environment was. And since then, I've discovered that everyone in HR works collaboratively, both with each other and with internal business stakeholders, and people are genuinely proud of the content we provide for audiences."

    "I understand cultural differences in the workplace and I've really appreciated the opportunities to make changes to the way we do things. The proof is the number of employees in Asia who have told me how grateful they are for the improvements I've helped make to their working environment and, in turn, their personal lives."

    "My line manager has also encouraged me to take ownership of my career development and is always available for support when I need it. BBC Worldwide places huge importance on helping people to grow. I know that both from my own experience and from our current focus in HR on providing training for employees at all levels."

  • Ed Ralphs

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    "Operations in Miami provides end-to-end support to our Latin America region. That means ensuring our content is secure and our people are safe, providing playout and distribution to our channels business, creating cost-efficient, sustainable and reliant workflows to the sales content team - and anything else the region needs. You can imagine how much of my day is spent solving problems; it really keeps me on my toes."

    "I started in live events before moving into the music business as an audio engineer. I then moved into TV and the rest, as they say, is history. I've been witness to some fascinating changes as we've moved from tape to tapeless, from tapeless to file-based environments, from linear TV to non-linear and video on demand platforms."

    "I decided to develop my career on the Operations side of the business and I've been at BBC Worldwide for two and a half years now. I've been fortunate to be able to build an incredible team around me, the people here really are first class. While I might have been around a bit I'm still learning, particularly on developing my leadership skills and technical knowledge."

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    "I joined BBC Worldwide in 2012 after 11 years with a global TV producer/distributor, which included four years as their CEO in Asia Pacific. As MD in Australia & New Zealand, I lead the strategy and business in the region facilitating decision making on what to do with our content, in order to maximise its market value. I liaise with clients and partners and allocate resources to teams to clear the way for them to be able to do their jobs. An important part of my role is to ensure my colleagues in London understand our business plans."

    "It has been a great three years. We've launched new linear TV channels like BBC First and sourced new ways to distribute our content via deals with Fetch TV, Netflix, Stan and Lightbox, as well as building 360 brand extensions for Doctor Who and Top Gear in retail. It's been really rewarding seeing the business thrive: we've posted three years' record revenue and profit growth in the region."

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