***You must be authorized to work in the United States to be considered for this role.
At BBC Global Digital News & Streaming, (a team situated within BBC Studios, the commercial arm of the BBC) we aim to help people understand the world around them, make informed choices, and take an active part in society and democracy. As we expand our footprint to meet increasing demand for our style of quality and impartial journalism and unscripted content in North America, we are seeking motivated, passionate, high performing individuals across a variety of skillsets to join our global team. Our primary locations are New York, Washington DC, and London, though as a distributed workforce we are open to applicants in any location where the BBC has a commercial presence.
Join us and be an essential part of one of the world’s most recognized brands and trusted news organizations.
BBC StoryWorks is the commercial content studio of BBC Global News. We build on the BBC’s award-winning expertise in creating compelling film and video, thought-provoking written journalism, and innovative digital content, and our instinctive ability to seek out stories that capture audiences’ attention and inspire people across the globe.
Our team works with commercial partners to create engaging and compelling content campaigns designed with the BBC's desirable American and global audience in mind. Our custom content solutions amplify advertisers’ key messaging strategies while aligning with passion-driven BBC.com News and Features brands including BBC Worklife, BBC Culture, BBC Future, BBC Travel, BBC Sport, and Top Gear. In addition, we enable sponsorships of our world-class editorial output, creating an alignment for our partners with the BBC’s trusted editorial voice.
We’re looking for creative minds to join the team and develop fresh ideas for smart, innovative content and experiences that will resonate with BBC audiences and help our partners achieve their messaging objectives.
The Creative Strategist for BBC StoryWorks Americas will collaborate across BBC Global News Ltd.’s editorial, sales, and product development teams to create unique, multi-platform content programs aligning with all BBC.com brands, for clients across the US, Canada, and Latin America. The ideal candidate has a strong editorial mindset and passion for uncovering innovative digital storytelling products and platforms.
- Develop new ideas for custom content programs that will bring in new commercial partners as well as drive repeat business for BBC Global News Ltd.
- Craft content strategy briefs and pitch decks designed to clearly articulate the creative vision of our content programs to partners, both in response to RFPs and as proactive pitches.
- Strategize with BBC News editorial teams to build out new sponsorship opportunities for advertising partners.
- Partner with Project Management team to develop scalable program plans, budgets, and schedules that will maximize the success of new content ideas.
- Conduct strategic analysis of the competitive digital media landscape and leverage learnings to further differentiate BBC StoryWorks offerings in the Americas.
- Collaborate with global research team to inform our content strategy approach and ensure our programs deliver on the KPIs that matter most to our partners.
- Collaborate with BBC StoryWorks global counterparts (including London, Singapore, and Australia) to share best practices and key learnings from content campaigns delivered around the world.
The Ideal Candidate
As a global business, diversity, equity, and inclusion among team members is essential to our success. We therefore encourage highly skilled candidates from traditionally under-represented groups to submit their applications, even if they don’t check absolutely every box on our list of desired work experience.
Knowledge & Skills
- A strong understanding of the following:
- Digital media landscape
- Innovative digital storytelling products and platforms (AR, VR, Voice UI, etc.)
- Social media distribution tactics
- An ability to write quickly in a high-pressure environment
- 2 to 4+ years in the workforce. Experience at a digital publisher or branded content is a plus
- Experience and/or educational focus in marketing, brand strategy, creative writing/English, or journalism a plus
- A great sense of humor, self-motivation, and the ability to both collaborate with a team, and work independently
Meet our people
We're people like Andy Fernandez
Andy, who brings a fresh look and approach to every project as a Senior Producer in Singapore.
"My career in TV production began in Bombay back in 1994 and five years later I moved to a cable and satellite television network in Singapore. I fell in love with the city and have been here ever since. I did spend a few months with a production house, but broadcast has always been my thing. Nine years ago I joined BBC Worldwide as a Producer and I haven't looked back, continually developing my broadcast skills and growing my career."
"What I really enjoy about my job is that I have both production and management responsibilities: I'm involved in producing promotional videos, mainly for On Air but also for Sales and Marketing, but I also guide and direct creative decisions and oversee the team's workflow. The opportunity to work with premium, quality-based programming on a daily basis is all the motivation you need, and I try to bring a fresh look and approach to every project – I really put my heart and soul into every job, staying positive even when things don't go so well. I also enjoy the working culture. There's mutual respect throughout the whole team and I'm always learning from others."
We're people like Chris Cole
Chris, whose entrepreneurial talents enable him to brainstorm ideas and fight fires as Executive Vice President, Strategic Partnerships/Projects in New York.
"Before I joined BBC Worldwide, I spent 14 years as an executive producer and a year as part of the BBC's commissioning team. This involved working with both in-house and independent productions in the USA and UK, and delivering science and natural history projects across BBC channels. It's great to compliment and use that experience in the commercial world. My role has allowed me to develop my interests in factual entertainment, and with BBC Worldwide, you're guaranteed great content, a great brand and great people – all rolled up into one organisation."
"I'm responsible for developing and driving strategic business growth for our factual content in North America including sales, co-productions and front list SVOD. It's about being positive, creative and entrepreneurial, and there's a lot to my role from supporting my team to brainstorming ideas on how to get the best deal done. I talk to clients, solve problems, fight fires... and generally make stuff happen! If I were to pick one highlight from my three years here, it would be negotiating a new co-production output deal with the Public Broadcasting Service in America to support the BBC's pipeline of great factual content."
We're people like Orlando Turner
Orlando, whose role as an AV Systems Engineer has allowed him to learn from the best talent in the industry.
We're people like Ellie Pullan
Ellie, a Programming Executive on the Digital Children’s team, who helps to facilitate various teams' KPIs through supporting digital-first campaigns.
We're people like Jay Jaxon
Jay, who's a problem-solver extraordinaire as Operations Director in Miami.
"Operations in Miami provides end-to-end support to our Latin America region. That means ensuring our content is secure and our people are safe, providing playout and distribution to our channels business, creating cost-efficient, sustainable and reliant workflows to the sales content team - and anything else the region needs. You can imagine how much of my day is spent solving problems; it really keeps me on my toes."
"I started in live events before moving into the music business as an audio engineer. I then moved into TV and the rest, as they say, is history. I've been witness to some fascinating changes as we've moved from tape to tapeless, from tapeless to file-based environments, from linear TV to non-linear and video on demand platforms."
"I decided to develop my career on the Operations side of the business and I've been at BBC Worldwide for two and a half years now. I've been fortunate to be able to build an incredible team around me, the people here really are first class. While I might have been around a bit I'm still learning, particularly on developing my leadership skills and technical knowledge."
We're people like Rosie Thomas
Rosie, whose favourite part of her job as a Producer of Green Planet is the opportunity learn and travel.