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Director, Head of Media Planning
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Job Introduction

***You must be authorized to work in the United States to be considered for this role.

At BBC Global Digital News & Streaming, (a team situated within BBC Studios, the commercial arm of the BBC) we aim to help people understand the world around them, make informed choices, and take an active part in society and democracy. As we expand our footprint to meet increasing demand for our style of quality and impartial journalism and unscripted content in North America, we are seeking motivated, passionate, high performing individuals across a variety of skillsets to join our global team. Our primary locations are New York, Washington DC, and London, though as a distributed workforce we are open to applicants in any location where the BBC has a commercial presence.

Join us and be an essential part of one of the world’s most recognized brands and trusted news organizations.                          

 

Purpose of the role

The main purpose of this role is to be a driving force for BBC’s Ad Sales Planning team through flawless campaign execution from inception to completion. The Director of Media Planning will be responsible for building efficient media practices and collaborating with cross-departmental groups, while growing and mentoring their planning & account management team. The position is an integral member of the BBC Business in the NY office and directly supports the advertising sales team in the US. This role reports into the NY-based SVP of Advertising Partnerships for the Americas.

The role will have oversight of planning & account management teams across two functions:

  • The pre-sale function is responsible for supporting ongoing selling activities across digital, programmatic, audio and World News TV; inclusive of proposal creation, campaign implementation, data segmentation, programmatic requests, and technical troubleshooting. This role will represent the client’s point of view when collaborating with cross-disciple functions and will leverage this client-centric expertise when providing feedback to Planners and Sellers alike.  
  • The post-sale function is responsible for the oversight of seamless delivery of advertising campaigns and excellent client service management, ultimately serving as the key leader for client renewals.

Role Responsibility

  • Responsible for deep product knowledge across digital + data, programmatic, TV, social, audio and data
  • Act as Sales + Planning expert for data segmentation capabilities and audiences
  • Responsible for Planner upskilling, making sure each Planner is a subject matter expert
  • Ensure digital site is coded properly to allow for planning forecasts, sponsorship builds, and seamless execution of media buyouts
  • Analyze planning output and pitch conversations to help Senior Leadership asses where product mix, CPMs, or content offerings might be updated to facilitate a more successful sales strategy

Scope & Impact

  • Oversee mid-flight optimizations, inclusive of troubleshooting of delivery issues
  • Manage order management system to ensure pitch accuracy which extends into final billing and invoicing
  • Establish smart workflows to promote efficiencies
  • Oversee the programmatic planning process and facilitation of upsell from OMP to PMP / PG
  • Build pre-packaged, off the shelf sponsorships and takeovers in line with editorial tentpoles
  • Develop and deliver senior-level media strategy to clients that are derived from industry insights and expertise
  • Oversee audience data storytelling for media planning and sales teams, holding extensive knowledge of data products and capabilities

Relationships

  • Foster strong collaboration with internal teams that include Insights & Strategy, StoryWorks Branded Content Studio, Project Management, & Ad Operations from client brief to execution
  • Have full oversight of planning teams as they maintain the success of campaigns: update working presentations, media strategy, plan summaries, optimizations, wrap reports etc
  • Help to define team success by tracking towards the goals/vision, overseeing deliverables, providing council, and addressing potential issues, in an attempt to continue to foster growth of team members
  • Help Planning teams remain accountable for proactively identifying delivery challenges and proposing and winning buy-in for solutions
  • Weekly communication with all US offices is essential, while also developing a strong network of contacts across the BBC
  • Work across the value chain of campaigns with regular interactions across Global News including Ad Operations, Sales, and StoryWorks

The Ideal Candidate

As a global business, diversity, equity, and inclusion among team members is essential to our success. We therefore encourage highly skilled candidates from traditionally under-represented groups to submit their applications, even if they don’t check absolutely every box on our list of desired work experience.

Professional Experience

  • 5+ years digital planning experience working with advertising operations, media agency, or publisher planning team
  • Demonstrated leadership ability

Behaviors

  • Enthusiastic, curious, and approachable with a problem-solving mindset
  • Outstanding attention to detail
Job ID 35312605248 Date posted 29/08/2022 Location New York, New York, United States
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