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Executive Producer, Branded Content
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Job Introduction

***You must be authorized to work in the United States to be considered for this role.

At BBC Global News, we aim to help people understand the world around them, make informed choices, and take an active part in society and democracy.

BBC StoryWorks is the commercial content studio of BBC Global News. We build on the BBC’s award-winning expertise in creating compelling film and video, thought-provoking written journalism, and innovative digital content, and our instinctive ability to seek out stories that capture audiences’ attention and inspire people across the globe.

We’re looking for creative minds to join the team and develop fresh ideas for smart, innovative content and experiences that will resonate with BBC audiences and help our partners achieve their messaging objectives. Join us and be an essential part of the world’s most trusted news gathering organization.

Purpose of the role

The primary focus of the Executive Producer, Branded Content is to set the strategic & creative vision for BBC StoryWorks Americas branded video content from the creative pitch stage through to the final on-time and on-budget delivery. This role is responsible for the creative and executional excellence of all day-to-day video productions and operations.

The Executive Producer, Branded Content will ensure our branded video content adheres to the highest BBC standards of innovative storytelling, production quality, and editorial compliance. These productions include branded content videos, custom advertising content (TVC) and video assets associated with the sponsorship of editorial content created by the BBC Global News and Studios editorial teams.

Role Responsibility

  • Collaborate with the content strategy team to pitch custom branded video ideas and programs in response to client RFPs
  • Determine the feasibility, scope, and budgets of creative concepts
  • Formally present branded video concepts to clients and stakeholders
  • Build and maintain detailed project timelines in
  • Proactively communicate status updates to clients and stakeholders
  • Commission, select, and onboard video production partners
  • Negotiate rates and contracts with third party vendors and on-air talent
  • Supervise on-site video shoots to ensure adherence to creative vision, client needs, and BBC quality standards
  • Maintain all project legal documentation and contracts
  • Forecast, track, and reconcile all production-related expenses


  • Foster and maintain client relationships through exceptional service
  • Develop a diverse network of trusted production collaborators
  • Act as a leader within StoryWorks, helping to educate the internal and external stakeholders on video production best practices and processes
  • Serve as a mentor to junior-level talent

Scope And Impact

  • Be active in every part of the branded video content process, from pitching concepts to creative oversight to delivering final assets
  • Elevate the visual storytelling by exploring new approaches, challenging conventions, and inspiring curiosity in others
  • Streamline operational processes and implement best practices

The Ideal Candidate


  • Exceptional written, verbal, and presentational communication skills
  • Agile mindset and dedicated to continuous improvement
  • Great sense of humor, inspiring, curious, and self-motivated
  • Ability to both collaborate with a team and work independently

Professional Experience

  • 8+ years in production at an agency, production company or similar environment
  • Experience with managing client relationships, external partners, and internal teams
  • Examples of conceptual thinking, content pitching, and creative storytelling, preferably with branded video content

Knowledge & Skills

  • Ability to build trusted working relationships with clients and internal stakeholders by actively listening, anticipating needs, and using others-focused communication
  • Ability to manage multiple projects at once, risk-assess, prioritize, and problem solve
  • Ability to clearly and effectively communicate detailed information in a high-pressure environment
  • Ability to create a clear editorial thread for branded content across all platforms
  • Thorough knowledge of branded content industry trends, innovations, and competitors

Compensation information: $70,000-$110,000. Dependent on experience & market conditions.

**This range is not inclusive of a comprehensive bonus, flexible, hybrid working schedule and comprehensive benefits package including but not limited to: 100% BBCS covered medical and dental insurance for employees and their dependents, vision, competitive 401(k) match, mental health, gym reimbursement, pet insurance, commuter benefits.

Job ID 38755150848 Date posted 01/12/2022 Location New York, New York, United States
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