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Insights Director, Commissioning and Partnerships
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Job Introduction

***You must be authorized to work in the United States to be considered for this role.

The Insights Director is a creative data storyteller finding new ways to implement knowledge across the business.

This role synthesizes thematic content trends, third party resources and primary research to create Insights presentations and methodologies in support of multiple business areas within BBC Studios including Editorial, Marketing, Product and Production. 

The ideal candidate will become an emerging leader in the business providing guidance on large initiatives as well as ad hoc projects.

Role Responsibility

  • Strategizing ways to enhance data driven decisions on content commissions and acquisitions through both existing resources as well as canvasing the market for new ones
  • Assessing value and ROI of investments into third party insight tools and establishing relationships to build out valuable expansion of resources
  • Scoping, leading and managing a variety of primary projects (surveys, focus groups, pricing) in order to advise future planning in the streaming space
  • Liaising across departments and regions (US, UK, others) within Studios to build out a culture of collaboration and knowledge sharing
  • Developing best practices and methodologies in emerging areas utilizing a blend of first and third party resources to establish new ways of working
  • Establishing thought leadership for a range of divisions from Customer Management to Product in order to develop Marketing & Trade Marketing
  • Grow and guide the team manager and associate who support in all above areas

Relationships

  • High level prioritization will be advised by the VP of Insights. Strong personal prioritization is crucial for the role’s day-to-day success
  • Many of the projects involve working with colleagues from across BBC Studios, particularly department heads, Americas Marketing and UK based Insight counterparts
  • Contact with key stakeholders across various divisions within BBC Studios North America & LatAm will influence approach to managing outputs and responsibilities

The Ideal Candidate

Behaviors

  • Must have strong attention to intricate and varied details
  • Strong time management and comfort working with multiple, sometimes conflicting, deadlines & deliverables
  • Passion for the media industry and content
  • Familiarity with BBC programming and British television, a plus

Knowledge & Skills

  • Proficient in creating and delivering presentations to clearly communicate analysis, takeaways and trends
  • Proven ability to present complex information in clear visualizations alongside actionable implications
  • Excellent written and verbal communication skills
  • Proficient in Microsoft Excel for creating clean, clear data analysis

Professional Experience

  • 7+ years’ experience in media research & insights – prior work in streaming, production or similar industries preferred
  • Experience in designing, briefing, managing and presenting primary research required
  • Familiarity with third party commissioning resources (e.g. Ampere Analysis) preferred
  • Prior work in managing contracts and procuring new insights tools required
  • Track record of working across matrixed teams strongly preferred
  • Proficiency in analyzing content performance across linear, digital, and streaming required
  • Familiarity with cross tabbing, dashboard and other data analysis tools, a plus
Job ID 35019749040 Date posted 24/08/2022 Location New York, New York, United States
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