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Media Planner
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Job Introduction

***You must be authorized to work in the United States to be considered for this role.

At BBC Global Digital News & Streaming, (a team situated within BBC Studios, the commercial arm of the BBC) we aim to help people understand the world around them, make informed choices, and take an active part in society and democracy. As we expand our footprint to meet increasing demand for our style of quality and impartial journalism and unscripted content in North America, we are seeking motivated, passionate, high performing individuals across a variety of skillsets to join our global team. Our primary locations are New York, Washington DC, and London, though as a distributed workforce we are open to applicants in any location where the BBC has a commercial presence.

Join us and be an essential part of one of the world’s most recognized brands and trusted news organizations.

Purpose of the role

The Media Planner will provide end-to-end support to the Ad Sales teams across digital, audio, TV, and programmatic channels. This role will have a strong knowledge of BBC’s systems, platforms, ad products, and capabilities to deliver successful advertising campaigns.  The Media Planner is based in the New York office and is an integral function of BBC Advertising. This position reports into the Director of Media Planning.

The Media Planner assists throughout the full campaign lifecycle, spanning pre- and post-sale execution:

  • The pre-sale function is responsible for supporting ongoing selling activities across digital, audio, programmatic, and TV. This includes media plan development, forecasting and reserving inventory, and creation of supplemental proposal materials.
  • The post-sale function is responsible for seamless delivery of advertising campaigns. This includes booking ads, monitoring pacing, optimizing performance, providing reporting/screenshots, and resolving billing discrepancies.

Clear and efficient communication across internal and external stakeholders is essential in both functions to maximize effectiveness of campaigns - ensuring a flawless, high quality advertising experience for all clients.

Role Responsibility


  • Support Sales in:
    • Responding to RFPs across channels, providing strategic solutions that align BBC offerings with client objectives to secure revenue
    • Identifying and communicating opportunities for contract extensions, renewals, and upselling
  • Develop media plans, forecast and reserve inventory, ensure accurate pricing and availability
  • Provide specs, mocks, decks, and other collateral to assist with RFP and RFI requests, meetings, and proactive pitches
  • Understand BBC’s products, tools, platforms, and operational capabilities

Post Sale:

  • Review Insertion Orders for accuracy; provide feedback to client/sales team as necessary
  • Book campaigns in order management system and confirm proper set up, launch timelines, and assets with the appropriate teams
  • Set up and maintain deals across BBC’s suite of programmatic offerings
  • Track and optimize campaigns to deliver in full, achieve client goals, and support renewals
  • Provide screenshots and reporting to clients on a regular cadence
  • Create campaign wrap reports that provide insights on performance and future recommendations
  • Identify and assist in reconciling billing and 1st vs. 3rd party delivery discrepancies


Frequent communication with all Ad Sales teams is essential, while also developing a strong network of contacts across the BBC

  • Client facing for inquiries and updates involving media plans, deliverables, performance, optimizations, and reporting
  • Internal facing for coordinating efforts between Sales, Ad Operations, StoryWorks, and Account Management

The Ideal Candidate

As a global business, diversity, equity, and inclusion among team members is essential to our success. We therefore encourage highly skilled candidates from traditionally under-represented groups to submit their applications, even if they don’t check absolutely every box on our list of desired work experience.

Knowledge & Skills

  • Strong analytical, strategic, and creative problem solving skills
  • Experience working in Excel, PowerPoint, and Google Suite

Professional Experience

  • 1-3 years of experience working with an online advertising operations, media agency, publisher planning, or similar team
  • Working knowledge or interest in sales support systems, data, and tools is a plus


  • Outstanding organization, prioritization, attention to detail, customer service, and time management skills
  • Ability to work both independently and collaboratively within a team
  • Highly motivated and proactive, with a demonstrated ability to thrive in a fast-paced environment while managing multiple projects and tight deadlines

Benefits and Perks:

  • 100% Employer-Paid Medical and Dental Insurance (PPO plans)
  • Generous Paid Time Off
  • Flexible, Hybrid Working Arrangements
  • Work/life balance
  • Free Retirement Consulting to All Employees
  • Pet Insurance
  • Commuter Benefits
  • Gym Reimbursement
  • The anticipated annual base salary for this position is $50k to $62k. This range does not include or other benefits that an individual may be eligible for. The actual base salary offered depends on the qualifications of the individual applicant for the position, years of relevant experience, specific and unique skills, level of education attained, certifications or other professional licenses held, and geographic location of the position.
Job ID 46054078960 Date posted 16/03/2023 Location New York, New York, United States
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