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Director, Social Video, Ad Sales
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Job Introduction

***You must be authorized to work in the United States to be considered for this role.

At BBC Global Digital News & Streaming, (a team situated within BBC Studios, the commercial arm of the BBC) we aim to help people understand the world around them, make informed choices, and take an active part in society and democracy. As we expand our footprint to meet increasing demand for our style of quality and impartial journalism and unscripted content in North America, we are seeking motivated, passionate, high performing individuals across a variety of skillsets to join our global team. Our primary locations are New York, Washington DC, and London, though as a distributed workforce we are open to applicants in any location where the BBC has a commercial presence.

Join us and be an essential part of one of the world’s most recognized brands and trusted news organizations.                          

The Purpose of the role is to launch BBC Studios social advertising proposition to market across the Americas, deliver social advertising revenues across the BBC Studios global portfolio and build a best in market Partner Sales team. 

This role will suit a self-starter who wants to create the commercial strategy and ongoing market launch & presence of the BBC Studios Partner Sales offering for US, Canada and Latin America.

The individual will have excellent relationships with key media agencies and advertisers that buy social advertising directly from media owners as well as a proven track record in delivering significant social ad revenues.   

We are looking for an experienced, New York based senior level social salesperson who has built and managed partner sales teams that have sold social advertising directly to agencies and advertisers.

Role Responsibility

  • Create and implement the commercial strategy for the BBC Studios social advertising offering
  • Lead the go-to-market launch of BBC Studios social advertising in the US, Canada and Latin America.
  • Grow BBC Studios social advertising revenues via YouTube Partner Sales and other platforms
  • Responsible for setting the BBC Studios ratecard for social advertising and sponsorships
  • Deliver against quarterly and annual revenue targets
  • Ensure all advertising campaigns adhere to BBC Studios Advertising Guidelines

Scope & Impact

  • Develop BBC Studios positioning and social advertising packages
  • Key contributor to the Social AVOD commercial strategy across BBC Group, partnering with critical areas of the business
  • Manage the sales pipeline, forecasting and reporting to the VP Sales East Coast

Relationships

  • Support the VP Sales East Coast on identifying new revenue opportunities on all platforms we operate on
  • Target agencies and clients to buy social advertising directly from BBC Studios
  • Work the Ad Ops team in successful delivery and measurement of all campaigns

The Ideal Candidate

As a global business, diversity, equity, and inclusion among team members is essential to our success. We therefore encourage highly skilled candidates from traditionally under-represented groups to submit their applications, even if they don’t check absolutely every box on our list of desired work experience.

Knowledge & Skills

  • Excellent knowledge of the social advertising market and all social trading metrics
  • Strong contacts at US media agencies / clients responsible for buying social advertising including social, digital, AV and trading teams
  • Excellent working knowledge of Google Ad Manager
  • Possess a strong understanding of the Social AVOD sector, platforms and BBC competitors
  • Excellent stakeholder management skills, able to build rapport and credible, trusted and strong working relationships.
  • Knowledge of Advertising Standards Authority (ASA) and Committee of Advertising Practice (CAP) Regulations

Professional Experience

  • A successful track record in selling social advertising/partner sales for a media owner / network, particularly YouTube
  • Proven experience in building and leading successful sales teams
  • Previous experience with negotiating and delivering against trading deals

Behaviors

  • Outstanding communication skills both written, oral and presentation. 
  • Able to collaborate across organisational boundaries, embrace change, and make improvements to working practices.
  • Global mindset: thinking and acting for both local and global needs
  • Self-starter with the ability to see projects through to completion, problem solve, and multi-task under time constraints

Compensation information: $75,000-$175,000. Dependent on experience & market conditions.

**This range is not inclusive of a comprehensive bonus, flexible, hybrid working schedule and comprehensive benefits package including but not limited to: 100% BBCS covered medical and dental insurance for employees and their dependents, vision, competitive 401(k) match, mental health, gym reimbursement, pet insurance, commuter benefits.

Job ID 38787757696 Date posted 02/12/2022 Location New York, New York, United States
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