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Media Planner
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Job Introduction

The Media Planner role within the BBC Studios ANZ business is about facilitating the planning, management & effectiveness reporting of our owned promotional inventory.

This is a critical role within the business using data science to maximise return on our most valuable Marketing asset, our owned and operated TV channels.

Role Responsibility

Airtime Management

  • Use TechEdge Break Estimator to efficiently forecast available audience across portfolio on monthly cycle & continuously improve forecasting accuracy through matching with historical data and trends
  • Ensure that Branded Services messaging demand is balanced against available inventory to maximise campaign & airtime value, working with stakeholders to find solutions to over/under-demand as required

Media Planning

  • Support the creation and management of the Monthly Promo Makelist
  • Work closely with Programming & Marketing to ensure channel requirements are being met
  • Strategically create on-air Media Plans for channel portfolio promotions to maximise audience reach and measure effectiveness on programming / channel performance
  • Manage campaign data entry into Promo Optimiser, ensuring required deadlines are met
  • Track on-going campaign performance on a daily basis, making adhoc changes as required to ensure campaigns hit pre-agreed KPIs
  • Liaise with Presentation, Materials, Creative & Production to effectively communicate updates to promo plans and provide solutions to varying issues (eg. Late delivery of material)  
  • Continuously look for new ways to use our owned airtime to better communicate with our existing audience

Reporting

  • Run campaign reporting as required to ensure measurable return on airtime spend
  • Become the AdvantEdge reporting expert within the team, with a deep understanding of Nielsen audience reporting metrics  
  • Work closely with Insights to constantly develop new best-in-class reporting metrics

Presentation / Channel Operations

  • Assist in the administration of the promo optimisation end-to-end process
  • Be a leader in seeking continuous enhancement to how we deliver schedules for broadcast
  • Support the Head of network Planning with the management of Contra and Sponsorship across the portfolio, ensuring Ad-Sales and Foxtel Media requirements are being met
  • Have an open and adaptable attitude to scheduling practices, keeping in line with ever changing viewer behaviour and help deliver efficiency opportunities for the business

The Ideal Candidate

  • Demonstratable experience using advanced media planning methodology using OzTam (or similar) panel-based data 
  • A demonstrable understanding of best on-air & promo practice
  • Advanced Excel skills including formulas & conditional formatting
  • High level of attention to detail and ability to maintain accuracy when working under pressure
  • Exceptional planning, organisation & time management skills
  • Ability to juggle multiple tasks simultaneously and be highly responsive to changes at short notice
  • Demonstratable presentation-building skills, being able to well articulate airtime findings & receive buy-in for future plans from stakeholders with competing commitments
  • Team player
  • Flexible ‘can do’ attitude with a willingness to get hands dirty with differing tasks when required
  • Effective communicator with the ability to influence others
  • A passion for television – especially British Programming
  • Previous experience within Broadcast/Optimisation systems such as IBMS or Techedge an advantage
  • Deputise to the Head of Network Planning as required
Job ID 36615548112 Date posted 21/09/2022 Location Sydney, New South Wales, Australia
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