The Media Planner role within the BBC Studios ANZ business is about facilitating the planning, management & effectiveness reporting of our owned promotional inventory.
This is a critical role within the business using data science to maximise return on our most valuable Marketing asset, our owned and operated TV channels.
- Use TechEdge Break Estimator to efficiently forecast available audience across portfolio on monthly cycle & continuously improve forecasting accuracy through matching with historical data and trends
- Ensure that Branded Services messaging demand is balanced against available inventory to maximise campaign & airtime value, working with stakeholders to find solutions to over/under-demand as required
- Support the creation and management of the Monthly Promo Makelist
- Work closely with Programming & Marketing to ensure channel requirements are being met
- Strategically create on-air Media Plans for channel portfolio promotions to maximise audience reach and measure effectiveness on programming / channel performance
- Manage campaign data entry into Promo Optimiser, ensuring required deadlines are met
- Track on-going campaign performance on a daily basis, making adhoc changes as required to ensure campaigns hit pre-agreed KPIs
- Liaise with Presentation, Materials, Creative & Production to effectively communicate updates to promo plans and provide solutions to varying issues (eg. Late delivery of material)
- Continuously look for new ways to use our owned airtime to better communicate with our existing audience
- Run campaign reporting as required to ensure measurable return on airtime spend
- Become the AdvantEdge reporting expert within the team, with a deep understanding of Nielsen audience reporting metrics
- Work closely with Insights to constantly develop new best-in-class reporting metrics
Presentation / Channel Operations
- Assist in the administration of the promo optimisation end-to-end process
- Be a leader in seeking continuous enhancement to how we deliver schedules for broadcast
- Support the Head of network Planning with the management of Contra and Sponsorship across the portfolio, ensuring Ad-Sales and Foxtel Media requirements are being met
- Have an open and adaptable attitude to scheduling practices, keeping in line with ever changing viewer behaviour and help deliver efficiency opportunities for the business
The Ideal Candidate
- Demonstratable experience using advanced media planning methodology using OzTam (or similar) panel-based data
- A demonstrable understanding of best on-air & promo practice
- Advanced Excel skills including formulas & conditional formatting
- High level of attention to detail and ability to maintain accuracy when working under pressure
- Exceptional planning, organisation & time management skills
- Ability to juggle multiple tasks simultaneously and be highly responsive to changes at short notice
- Demonstratable presentation-building skills, being able to well articulate airtime findings & receive buy-in for future plans from stakeholders with competing commitments
- Team player
- Flexible ‘can do’ attitude with a willingness to get hands dirty with differing tasks when required
- Effective communicator with the ability to influence others
- A passion for television – especially British Programming
- Previous experience within Broadcast/Optimisation systems such as IBMS or Techedge an advantage
- Deputise to the Head of Network Planning as required
Meet our people
We're people like Andy Fernandez
Andy, who brings a fresh look and approach to every project as a Senior Producer in Singapore.
"My career in TV production began in Bombay back in 1994 and five years later I moved to a cable and satellite television network in Singapore. I fell in love with the city and have been here ever since. I did spend a few months with a production house, but broadcast has always been my thing. Nine years ago I joined BBC Worldwide as a Producer and I haven't looked back, continually developing my broadcast skills and growing my career."
"What I really enjoy about my job is that I have both production and management responsibilities: I'm involved in producing promotional videos, mainly for On Air but also for Sales and Marketing, but I also guide and direct creative decisions and oversee the team's workflow. The opportunity to work with premium, quality-based programming on a daily basis is all the motivation you need, and I try to bring a fresh look and approach to every project – I really put my heart and soul into every job, staying positive even when things don't go so well. I also enjoy the working culture. There's mutual respect throughout the whole team and I'm always learning from others."
We're people like Chris Cole
Chris, whose entrepreneurial talents enable him to brainstorm ideas and fight fires as Executive Vice President, Strategic Partnerships/Projects in New York.
"Before I joined BBC Worldwide, I spent 14 years as an executive producer and a year as part of the BBC's commissioning team. This involved working with both in-house and independent productions in the USA and UK, and delivering science and natural history projects across BBC channels. It's great to compliment and use that experience in the commercial world. My role has allowed me to develop my interests in factual entertainment, and with BBC Worldwide, you're guaranteed great content, a great brand and great people – all rolled up into one organisation."
"I'm responsible for developing and driving strategic business growth for our factual content in North America including sales, co-productions and front list SVOD. It's about being positive, creative and entrepreneurial, and there's a lot to my role from supporting my team to brainstorming ideas on how to get the best deal done. I talk to clients, solve problems, fight fires... and generally make stuff happen! If I were to pick one highlight from my three years here, it would be negotiating a new co-production output deal with the Public Broadcasting Service in America to support the BBC's pipeline of great factual content."
We're people like Orlando Turner
Orlando, whose role as an AV Systems Engineer has allowed him to learn from the best talent in the industry.
We're people like Ellie Pullan
Ellie, a Programming Executive on the Digital Children’s team, who helps to facilitate various teams' KPIs through supporting digital-first campaigns.
We're people like Jay Jaxon
Jay, who's a problem-solver extraordinaire as Operations Director in Miami.
"Operations in Miami provides end-to-end support to our Latin America region. That means ensuring our content is secure and our people are safe, providing playout and distribution to our channels business, creating cost-efficient, sustainable and reliant workflows to the sales content team - and anything else the region needs. You can imagine how much of my day is spent solving problems; it really keeps me on my toes."
"I started in live events before moving into the music business as an audio engineer. I then moved into TV and the rest, as they say, is history. I've been witness to some fascinating changes as we've moved from tape to tapeless, from tapeless to file-based environments, from linear TV to non-linear and video on demand platforms."
"I decided to develop my career on the Operations side of the business and I've been at BBC Worldwide for two and a half years now. I've been fortunate to be able to build an incredible team around me, the people here really are first class. While I might have been around a bit I'm still learning, particularly on developing my leadership skills and technical knowledge."
We're people like Rosie Thomas
Rosie, whose favourite part of her job as a Producer of Green Planet is the opportunity learn and travel.