Overview
Asia is a culturally diverse region where each territory has its own unique characteristics and where local content is proven to create a better affinity with the local audiences. It is also this unique characteristic of each region that defines our route to market.
The BBC Studios business in Asia licenses to, and co-produces with, digital and linear platforms across the region with some significant pre-sales and co-productions with major broadcasters and platforms.
Over the years, we have established long standing relationships with key partners across the region. Our channels, BBC Earth, BBC Lifestyle and CBeebies, are available in 15 markets; BBC First is available as a VOD service in Singapore, Malaysia, Indonesia, Taiwan and Hong Kong; branded blocks feature on third party channels; while the BBC’s own SVOD service BBC Player offers curated content from BBC global brands in Singapore and Malaysia.
In China, we’ve gone from strength to strength, cementing partnership status with major broadcast and digital networks, including working with Shanghai Media Group on the Sherlock Special theatrical release and first UK-China co-production Earth: One Amazing Day.
In 2020, we signed a new multi-year content sales and production agreement with Bilibili, one of China’s largest entertainment platforms, to bring the best of BBC to China. Earlier that year, we reached a multi-territory content licensing deal with Huawei Video to deliver 300 hours of brilliant British content direct to Huawei mobile devices across 26 territories worldwide.
In 2019, China won its first production commission for Migu, China Mobile’s digital content subsidiary – a landmark factual series One Cup, A Thousand Stories.
In India, the Mumbai based production business produces local versions of BBC hit shows and Indian originals with reputable partners such as Applause Entertainment and ZEE5. BBC Studios also licenses BBC formats to third parties across Asia. The business has forged strategic joint-venture relationships, including with Sony India for Sony BBC Earth channel and major partnerships across the region including China Media Group, Tencent, Bilibili, Migu, ByteDance and Huawei in China, and has a range of partnerships for consumer products and ancillaries.
We’re constantly expanding our programming offering in Asia to reach an even wider audience, producing more local content and strengthening our production relationships to turn viewers into dedicated fans of the best that the BBC has to offer.
It’s a fantastic time to join us and help make history in Asia.
We have wide-reaching relationships with regional and global platforms, channels operators, broadcasters and brand partners, helping people across Asia fall in love with the BBC and access the content they love.
Our office locations
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Beijing
Our Beijing office, located in the Chaoyang district, houses our Content, Brand Licensing, Production, Format and Ad Sales teams who work on developing relationships with key clients across Greater China. This is an exciting market and BBC Studios has successful partnerships with major media organisations including China Media Group, Shanghai Media Group, Migu Video, Tencent, Bilibili, ByteDance and Huawei.
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Hong Kong
Our Hong Kong office is found in the Hung Hom district and is home to a creative environment growing sales in the Hong Kong market and providing support to the team across Greater China. Brand Licensing, Affiliate Sales, Content distribution, Ad Sales and Finance can all be found here.
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Mumbai
Mumbai is home to our main office in India. We also have a production house, which continues to produce local programmes that appeal to our growing audience in India, including Rudra – The Edge of Darkness (Luther), Criminal Justice and Out of Love (Doctor Foster).
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Seoul
Our Seoul office ensures that our Korean and Japanese viewers can watch the award-winning BBC content they love on local TV and digital platforms – as well as our regional channels.
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Singapore
Our regional HQ in Singapore’s Central Business District is the vibrant hub of BBC Studios Asia. With a culturally diverse team of over 70 people, it’s the combination of SouthEast Asia Sales, Brand Services, Marketing & Brands, HR, Finance, BLA, Ad Sales and regional leadership teams that make this an inspiring place to work.
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Taipei
Our team in Taiwan delivers our regional channels to Taiwanese viewers and sells content to local platforms, bringing the largest volume of UK content to the country.
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Tokyo
Our Tokyo team sells and distributes premium BBC content, award-winning formats and more. We share the space within our Kasumigaseki district office with our colleagues in the World News and Ad Sales teams.
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Meet our people
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We're people like Andy Fernandez
Andy, who brings a fresh look and approach to every project as a Senior Producer in Singapore.
"My career in TV production began in Bombay back in 1994 and five years later I moved to a cable and satellite television network in Singapore. I fell in love with the city and have been here ever since. I did spend a few months with a production house, but broadcast has always been my thing. Nine years ago I joined BBC Worldwide as a Producer and I haven't looked back, continually developing my broadcast skills and growing my career."
"What I really enjoy about my job is that I have both production and management responsibilities: I'm involved in producing promotional videos, mainly for On Air but also for Sales and Marketing, but I also guide and direct creative decisions and oversee the team's workflow. The opportunity to work with premium, quality-based programming on a daily basis is all the motivation you need, and I try to bring a fresh look and approach to every project – I really put my heart and soul into every job, staying positive even when things don't go so well. I also enjoy the working culture. There's mutual respect throughout the whole team and I'm always learning from others."
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We're people like Chris Cole
Chris, whose entrepreneurial talents enable him to brainstorm ideas and fight fires as Executive Vice President, Strategic Partnerships/Projects in New York.
"Before I joined BBC Worldwide, I spent 14 years as an executive producer and a year as part of the BBC's commissioning team. This involved working with both in-house and independent productions in the USA and UK, and delivering science and natural history projects across BBC channels. It's great to compliment and use that experience in the commercial world. My role has allowed me to develop my interests in factual entertainment, and with BBC Worldwide, you're guaranteed great content, a great brand and great people – all rolled up into one organisation."
"I'm responsible for developing and driving strategic business growth for our factual content in North America including sales, co-productions and front list SVOD. It's about being positive, creative and entrepreneurial, and there's a lot to my role from supporting my team to brainstorming ideas on how to get the best deal done. I talk to clients, solve problems, fight fires... and generally make stuff happen! If I were to pick one highlight from my three years here, it would be negotiating a new co-production output deal with the Public Broadcasting Service in America to support the BBC's pipeline of great factual content."
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We're people like Orlando Turner
Orlando, whose role as an AV Systems Engineer has allowed him to learn from the best talent in the industry.
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We're people like Ellie Pullan
Ellie, a Programming Executive on the Digital Children’s team, who helps to facilitate various teams' KPIs through supporting digital-first campaigns.
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We're people like Jay Jaxon
Jay, who's a problem-solver extraordinaire as Operations Director in Miami.
"Operations in Miami provides end-to-end support to our Latin America region. That means ensuring our content is secure and our people are safe, providing playout and distribution to our channels business, creating cost-efficient, sustainable and reliant workflows to the sales content team - and anything else the region needs. You can imagine how much of my day is spent solving problems; it really keeps me on my toes."
"I started in live events before moving into the music business as an audio engineer. I then moved into TV and the rest, as they say, is history. I've been witness to some fascinating changes as we've moved from tape to tapeless, from tapeless to file-based environments, from linear TV to non-linear and video on demand platforms."
"I decided to develop my career on the Operations side of the business and I've been at BBC Worldwide for two and a half years now. I've been fortunate to be able to build an incredible team around me, the people here really are first class. While I might have been around a bit I'm still learning, particularly on developing my leadership skills and technical knowledge."
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We're people like Rosie Thomas
Rosie, whose favourite part of her job as a Producer of Green Planet is the opportunity learn and travel.
